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Artmarket.com: Pak allows thousands of collectors to buy part of a work whose total price reaches USD 91.8 million
The idea of buying an artwork collectively goes back a long way and has been entertained in various schemes and formats. But the problem of how to resell your ‘shares’ was always a complicated obstacle.
However, according to Artprice, this problem has finally found a solution with NFTs. Anonymous artist Pak put « mass units » up for sale on Nifty Gateway for 48 hours. The final work, titled The Merge, is made up of 266,445 “units” that can be sold separately and instantly on the blockchain.
Invader – Rubik Mona Lisa (2005), sold for $520,000 by Artcurial on February 23, 2020

thierry Ehrmann, CEO and Founder of Artmarket.com and its Artprice department: “Blockchain and NFTs have at last made it possible to design properly effective forms of securitization on the art market. Non-fungible tokens open up endless possibilities for the acquisition of shares in a work, as Pak has demonstrated with this extraordinary sale. This represents a veritable paradigm shift for the art market”.
28,000 collectors
From now on, the unknown factor is no longer the sale price (fixed in advance) but rather the number of units purchased. Moreover, Pak and Nifty Gateway developed a whole strategy to boost demand during the 48 hours that the sale lasted:
– initial price of $299 for loyal collectors of Pak and $400 for new entrants
– increasing price by $25 every six hours
– for 10 units purchased an eleventh is free; for 1,000 units purchased 300 more are free
– a continuous real-time ranking of the best buyers (under pseudonyms)
– the work Alpha Mass offered to the largest buyer
In total, 266,445 “mass units” were purchased for $91.8 million by 29,000 different buyers. This makes an average price of $316 per unit and an average of 9 units acquired per buyer. According to Artprice by Artmarket, the result is a genuine ‘community’ that the artist has brought together to create a gigantic and dematerialized work, in which everyone is free to resell their shares at any time.
Typically, works of art are auctioned off as one-offs rather than as a series. Jeff Koons’ Rabbit sculpture (1986) made Koons the most expensive living artist in 2019 when it sold for $91.12 million.
One or more works?
In April 2021, Pak organized a sale with Sotheby’s called The Fungible Collection. For three days, for only 15 minutes each day, anyone could acquire “cubes” at a fixed price:
– 1st day: 19,737 cubes sold at $500 = $9,868,500
– 2nd day: 3,268 cubes sold at $1,000 = $3,268,000
– 3rd day: 593 cubes sold at $1,500 = $718,500
While the cubes in each buyer’s wallet were linked, the 23,598 cubes did not make a total work per se: each purchaser acquired his own set of cubes with an average purchase price of $587. Similarly, Beeple’s The first 5,000 days (sold at Christie’s in March 2021 for $ 69.4 million), is theoretically made up of 5,000 full works, the average price of which is therefore around $14,000.
By way of comparison, the sale of the Macklowe Collection on 15 November 2021 at Sotheby’s New York raised $676 million from 35 works; that’s an average value of $19.3 million per lot. The comparison doesn’t make a lot of sense except from the point of view of the homogeneity of the works and their securitization. Imagine you’d been given the opportunity of acquiring a share in Mark Rothko’s No. 7 (which entered the Macklowe Collection in 1987) for $500. After its sale for $82.5 million, you would own a 165,000th part of the painting.
However, Pak’s approach is the opposite since the work, The Merge, did not yet exist at the time of the sale. No-one knew what it was going to look like. By buying a part of this unknown work, each collector contributes to it. Encouraged by a low starting price but also encouraged to acquire the largest number of units in order to receive a reward, The Merge is a game that brings together technology buffs, cryptocurrency and NFT devotees and art enthusiasts increasingly fascinated by this universe.
Artists have now moved into the primary position around which the art market revolves.
According to Artmarket.com, NFTs represent a genuine grassroots movement that has created its own ecosystem, with a virtuous economy and exponential growth potential.
Indeed, the turnover generated by NFTs so far this year (to 9 December 2021) – as measured by ERC 721 and ERC 1155 Ethereum smart contracts relating to the art market and collections – is 26.9 billion dollars (source Chainalysis).
Image: [https://imgpublic.artprice.com/img/wp/sites/11/2021/12/Invader-Joconde.jpg]
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Artmarket.com: Artprice registers a record number of Fine Art auction transaction in H1 2021
Throughout the first half of 2021, still seriously inhibited by the health crisis, the Fine Art auction market secured the continued circulation of artworks. In fact, the auction majors managed to project a substantially more attractive image of their activities by a savvy mix of online sales, thematic and charitable sales and a daring collaboration with what would traditionally be called the ‘primary’ market. In addition, the auctioneers have at last opened their doors to dematerialized artworks and have been surfing on a wave of ultra-Contemporary art that has also caught the attention of the mainstream media.
Weekly evolution of global Fine Art auction turnover
Comparison between the last five years

thierry Ehrmann, CEO and f ounder of Artmarket.com and of its Artprice department:
“Artprice has registered the highest -ever number of successful Fine Art adjudications in the world , up +10.5% compared with H1 2019, which already set a historic record.
The absence of international fairs has clearly redirected some collectors to the auction houses (live or online), but the growth in the volume of transactions predates the health crisis and is basically just re-starting again . ”
High-end market vs. affordable market
After a chaotic year 2020, the art market’s auction agenda essentially returned to normal, notably with the resumption of New York’s spring sales. The sessions organized during week 19 (from 10 to 16 May 2021) totaled $1.5 billion in New York, equivalent to 21% of global art auction turnover in H1 2021.
However, our data for the H1 period suggests the art market is still relatively affordable: of the 302,100 lots auctioned around the world, 51% were acquired for less than $1,000, including buyers’ fees. And, unlike the ultra high-end market, these affordable works have been offered and sold very evenly throughout the year. Online sales now even ensure a low level of art market activity during the months of July and August, which are usually marked by a complete standstill.
Fine Art lots sold at auction filtered by price range (H1 2021)

Hong Kong bucks the trend…
The former British colony is now playing a vital role in the international strategies of the auction majors like Christie’s, Sotheby’s, Phillips and Bonhams, but also of China Guardian and Poly Auction, and together they have made Hong Kong the most luxurious art marketplace on the planet.
Only 3,200 Fine Art works were sold in Hong Kong in H1 2021, but they totaled nearly $1 billion ($962 million). In fact, the average price of an artwork in Hong Kong auctions during H1 2021 was $300,000! A price that sets Hong Kong apart from New York (average price $41,000), London ($32,000) and Paris ($10,600), and from the rest of China ($94,000).
In just six months, 18 lots fetched over $10 million in Hong Kong although none reached $50 million. Today, Hong Kong’s ultra high-end market is as intense as London’s, and nine times bigger than the Paris market (where two lots crossed the $10 million threshold in the same period). In mainland China, only eight lots sold for more than $10 million over the same period, but the $50 million threshold was once again breached (for an 18th century work by Xu Yang).
First “unlimited” sale
Sotheby’s sale entitled “The Fungible Collection” was a perfect example of the creativity shown by the major auction houses in H1 2021. The international auction company acquired by Patrick Drahi in 2019 worked directly with the anonymous artist Pak and the web platform Nifty Gateway (without going through a gallery) to sell an unlimited series of NFTs.
Core to the collection was the Open Editions, which allowed collectors to purchase as many fungible cubes as they wished during the sale period for fixed prices. The duration of the sale was three times 15 minutes, spread over three days, and the price rose each day. It resulted in the sale of 23,598 digital cubes: 19,737 cubes at $500 on Day 1; 3,268 cubes at $1,000 on Day 2 and 593 cubes at $1,500 on Day 3. In addition to these small works, there were two unique lots (The Switch for $1.44 million, and The Pixel for $1.35 million) as well as several ‘awards’. Some NFTs (potentially worth several million dollars) were awarded to the best buyers, as well as to anyone who managed to solve a puzzle invented by Pak.
This extraordinary session questioned not only the notion of a digital artwork and its ‘ownership’, but also the notion of value creation in the ‘Art Market 2.0′, in which the offer can be multiplied at a lower cost.
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Copyright 1987-2021 thierry Ehrmann www.artprice.com – www.artmarket.com
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Artprice: New York posts a 41% drop in auction revenue in 2020, but confidence has returned in January 2021
In 2020, the world’s leading Fine Art marketplace was at the epicentre of damage caused by the covid pandemic, and the city’s carefully structured auction agenda was completely upset. After the revenue shortfall resulting from the cancelled May sales, the major auction houses managed to switch over to online sales, but the high-end market struggled to catch up throughout the second part of the year.
Monthly Fine Art auction turnover in New York (2019 vs 2020)

thierry Ehrmann, President and Founder of Artmarket.com and its Artprice department: “The boom in 100% online sales has somewhat undermined the logic of maintaining auction rooms and offices in the centres of expensive cities like New York. Manhattan’s power of attraction remains strong and certainly contributes to the success of the prestige sales, as we saw in 2020. But what about the rest of the Art Market? Will it be able to afford city-centre venues?”.
-98% in May
In May 2019, the Big Apple hammered $2.2 billion at Fine Art auctions, thanks notably to eight works selling above the $50 million threshold between 13 and 16 May: Monet ($110 million), Koons ($91 million), Rauschenberg ($88 million), Cézanne ($59 million), Picasso ($55 million), Warhol ($53 million), Bacon ($50 million), Rothko ($50 million). The diversity of these masterpieces, created between the end of the 19th century and the Post-War period, illustrates the attractiveness of New York as a Fine Art marketplace.
In May 2020, however, auctions (functioning online only) totaled just $39 million in Manhattan, i.e. just 2% of the total for the previous May. According to Artprice data, this total was generated by 1,400 Fine Art lots which sold for an average price of $28,000.
All summer to relaunch
It wasn’t until the very end of June 2020 that the high-end market finally appeared to unblock. The New York market immediately recorded the only result of the year above $50 million in the West, with Francis Bacon’s Inspired by the Oresteia of Aeschylus (1981).
Compared with the year-earlier period, the first semester of 2020 New York art sales ended down -54%. This significant shortfall was partially offset when the major houses decided to hold a number of prestige sessions in October, but it was made by moving forward part of the prestigious November sales.
Confidence returning
Fortunately the outlook is positive: confidence has gradually returned to the art market at the international level. Artprice’s AMCI (Art Market Confidence Index) rose throughout November and December. So much so that by the start of 2021, two thirds of Art Market professionals declared a ‘strong intention’ to acquire new works.
There can be no doubt that the Botticelli masterpiece that will be offered by Sotheby’s on 28 January 2021 in New York has captured the attention of major art buyers and enthusiasts all over the planet.
Copyright 1987-2021 thierry Ehrmann www.artprice.com – www.artmarket.com
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Artprice: H1 2018 Global Art Market Report – all indicators are positive.
First Half 2018: the Art Market posted a general recovery of +18%
1 Global auction turnover on Fine Art* rose 18%, totalling $8.45 billion
2 Transaction numbers remained stable with 262,000 lots sold, up 2.5% vs. H1 2017
3 The USA posted a massive 48% increase, with total turnover of $3.3 billion
4 China*, with $2 billion in turnover, reduced its unsold rate before a decisive H2
5 The UK, with auction turnover up 18% to $1.9 billion, is just behind China
6 The EU is contributing to growth: France +8%, Germany +17%, Italy +22%
7 Modern Art, the mainstay of the market’s high-end, accounted for 46% of total turnover
8 Modigliani and Picasso both scored results above $100 million threshold
9 Zao Wou-Ki was China’s best-performer in H1 2018 with total sales of $155 million
10 Contemporary Art’s global price index rose 27%, a serious competitor of the S&P 500
* Public sales of Fine Art (Painting, Sculpture, Drawing, Photography, Prints, Installations)
**In collaboration with Art Market Monitor of Artron (AMMA)
General conclusion…
Worldwide, the Art Market grew by +18% in H1 2018, pursuing the growth we saw in H1 2017 (+9%) and confirmed in H2 2017 (+32%).
Global figures
At a global level, more than 262,000 Fine Art lots were auctioned in the first six months of 2018, generating a total product of $8.45 billion (including fees). Artprice, the world leader in Art Market information since 1987, has systematically analysed and digested the results of more than 3,532 auction sales around the world. This half-year report covers public sales of Fine Art (painting, sculpture, drawing, photography, prints and installations).
Read Artprice.com’s H1 2018 Global Art Market Report online at: https://www.artprice.com/artprice-reports/global-art-market-in-h1-2018-by-artprice-com
According to thierry Ehrmann, Artprice founder and CEO, “Since the turn of the century, the Art Market has demonstrated an exceptionally high degree of maturity, resisting the NASDAQ crisis, the consequences of nine-eleven, of the second Iraq war and of course the unprecedented financial and economic crises that started in 2007. Since then, it has been operating against a backdrop of negative interest rates that undermine the value of savings and, more recently, in a global context of heightening geopolitical tensions. During these past 18 years, the Art Market has managed to adapt to reality, not only avoiding its own collapse in the face of financial crises, but actually creating a genuine investment safe-haven without forming a speculative bubble.”
The attractive returns on art over the last few years have outperformed many other investments and the Art Market has become an independent, liquid and efficient market on all continents.
Top 10 Countries by Auction Turnover H1 2018
Country – Turnover – (Market Share)
1 United States – $3,341,746,766 – (39.6%)
2 China – $1,997,226,110 – (23.6%)
3 United Kingdom – $1,873,284,804 – (22.2%)
4 France – $372,461,596 – (4.4%)
5 Germany – $122,765,010 – (1.5%)
6 Italy – $118,907,954 – (1.4%)
7 Switzerland – $76,847,823 – (1.3%)
8 Japan – $66,901,157 – (0.9%)
9 Austria – $53,562,620 – (0.8%)
10 India – $38,351,733 – (0.6%)
Other: – $383,793,555 – (5.0%)
The Top 500 artists by sales product indicates China has acquired, over he years, a significant position in the Art Market and now boasts 128 of the world’s 500 most-rated artists, far ahead of the United States (82) and Great Britain (27).
The data pertaining to the Chinese Art market is the fruit of Artprice’s 7-year collaboration with its Chinese institutional partner, Artron Group and AMMA (Art Market Monitor by Artron), directed by Wan Jie.
Despite a relatively unfavourable economic context, the global art market has shown signs of buoyancy, driven by a powerful combination of investment logic, speculative buying, passion collecting and insatiable demand for major signatures from new museums around the world.
These growth drivers rely heavily on easy access to reliable Art Market information such as provided by Artprice (pioneer and global leader in the field) and have been boosted by a whole series of underlying phenomena. These include a rapidly spreading awareness that every aspect of participation in the art market, including online sales, can be conducted via the Internet (98% of participants are connected to Internet); a financialisation of the art market’s high-end fostered by its stability and transparency; a rapid increase in the art-buying population from roughly 500,000 after 1945 to approximately 90 million in 2018; a significant reduction in the average age of market players and a major geographical expansion of the market to nearly all of Asia, the Pacific Rim, India, South Africa, the Middle-East and South America
Another massive Art Market driver is the new-era museum industry (700 new museums per year) that has become a significant economic reality in the 21st century. More museums opened between 2000 and 2014 than in the previous two centuries.
Hungry for museum quality works, this sector is one of the primary drivers of the Art Market’s spectacular growth. The Art Market is now both mature and liquid, offering yields of 10% to 15% per year on works valued over $100,000.
Considering these macro- and micro-economic data, the past 18 years have confirmed the Art Market’s potential as a safe haven against economic and financial turbulence, generating substantial and recurring yields.
With central banks effectively working in a negative interest rate environment, the Art Market looks very healthy by comparison having posted a 2,108% growth in the annual auction turnover of its Contemporary segment over the past 18 years. The global Art Market has also posted linear growth
In the average value of an artwork (Old, Modern and Contemporary) of +25% over the same period. If we look at the Contemporary segment alone, the progression is +88%.
These returns are not just reserved for “star” artists. We find a substantial average annual yield of +9% on works sold above the €20,000 threshold.
The Artprice100® shows a progression of +360% since 2000. About Artprice100® :
The Art Market is an efficient, historical and global market whose capacity to resist economic and geopolitical crises requires is now beyond doubt.
TOP 20 artists – H1 2018 © Artprice com
Artist — Turnover (USD) — Number of works sold — Best result (USD)
1 Pablo PICASSO (1881-1973) – $602,865,747 – 1,841 – $115,000,000
2 Claude MONET (1840-1926) – $267,055,149 – 22 – $84,687,500
3 Andy WARHOL (1928-1987) – $175,393,487 – 778 – $37,000,000
4 Jean-Michel BASQUIAT (1960-1988) – $162,756,656 – 64 – $45,315,000
5 Amedeo MODIGLIANI (1884-1920) – $160,869,523 – 22 – $157,159,000
6 ZAO Wou-Ki (1921-2013) – $154,558,288 – 268 – $23,305,301
7 Henri MATISSE ( 1869-1954) – $144,675,227 – 227 – $80,750,000
8 ZHANG Daqian (1899-1983) – $107,478,086 – 283 – $13,129,521
9 Kasimir MALEVICH (1878-1935) – $96,248,783 – 6 – $85,812,500
10 Joan MIRO (1893-1983) – $87,818,817 – 696 – $21,687,500
11 Gerhard RICHTER (1932-) – $80,720,365 – 177 – $16,563,000
12 David HOCKNEY (1937-) –$77,358,842 – 214 – $28,453,000
13 Alberto GIACOMETTI (1901-1966) – $73,528,071 $ – 74 – $16,647,567
14 Francis BACON (1909-1992) –$73,156,871 – 58 – $49,812,500
15 Constantin BRANCUSI (1876-1957) –$71,921,220 – 3 – $71,000,000
16 QI Baishi (1864-1957) – $64,402,510 – 169 – $8,753,015
17 Paul GAUGUIN (1848-1903) – $63,511,735 – 34 – $35,187,500
18 Fernand LÉGER (1881-1955) – $ 62,655,125 – 122 – $19,437,500
19 Richard DIEBENKORN (1922-1993) – $62,311,216 – 54 – $23,937,500
20 Yayoi KUSAMA (1929-) – $61,861,631 – 344 – $4,534,985
Top 10 auction results in H1 2018 © Artprice com
Artist – Work – Price (USD) – Date – Auctioneer
1 Amedeo MODIGLIANI (1884-1920) – Nu couché (sur le côté gauche) (1917) – $157,159,000 – 14/05/2018 – Sotheby’s New York
2 Pablo PICASSO (1881-1973) – Fillette à la corbeille fleurie (1905 ) – $115,000,000 – 08/05/2018 – Christie’s New York
3 Kasimir MALEVICH (1878-1935) – Suprematist Composition (1916) – $85,812,500 – 15/05/2018 – Christie’s New York
4 Claude MONET (1840-1926) – Nymphéas en fleur (c.1914-1917) – $84,687,500 – 08/05/2018 – Christie’s New York
5 Henri MATISSE (1869-1954) – Odalisque couchée aux magnolias (1923) – $80,750,000 – 08/05/2018 – Christie’s New York
6 Constantin BRANCUSI (1876-1957) – La jeune fille sophistiquée (1928) – $71,000,000 – 15/05/2018 – Christie’s New York
7 Pablo PICASSO (1881-1973) – Femme au béret et à la robe quadrillée (1937) – $68,702,214 – 28/02/2018 – Sotheby’s London
8 Pablo PICASSO (1881-1973) – La Dormeuse (1932) – $57,829,046 – 08/03/2018 – Phillips London
9 Francis BACON (1909-1992) – Study for Portrait (1977) – $49,812,500 – 17/05/2018 – Christie’s New York
10 Jean-Michel BASQUIAT (1960-1988) – Flexible (1984) – $45,315,000 – 17/05/2018 – Phillips New York
Copyright www.artprice.com thierry Ehrmann 1987/2018
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Shock wave through the art market… China now ranks first, ahead of the USA and the UK
Shock wave through the art market…
China now ranks first, ahead of the USA and the UK
According to Thierry Ehrmann, founder and CEO of Artprice, world leader in art market information, “this unprecedented news represents a turning point in the history of the global art market: China is now the number 1 in terms of Fine art auction revenue”. It took just three years for China to jump from third place (previously occupied by France) in 2007 to first place in 2010, ahead of the UK and the USA, the grand masters of the market since the 1950s.
To reverse the polarity of the global art market from West to East, China has done without artifices such as hypothetical figures from art galleries ( an opaque market compared to public auctions) or even that of furniture or traditional Chinese art objects (the prices of which are shooting up worldwide). Since the 1950s, the reference ranking for the art market has been that of Fine Art at Public Auctions.
In 2010, China accounted for 33% of global Fine Art sales (paintings, installations, sculptures, drawings, photography, prints), versus 30% in the USA, 19 %in the UK and 5% in France *.
Moreover, there were 4 Chinese artists in the Top-10 ranking of global artists by auction revenue for 2010 (vs. 1 in 2009), the lowest of whom generated $112 million dollars during the year. Qi Baishi was in 2nd place ahead Andy Warhol and ahead of his compatriot Zhang Daqian; Xu Beihong took 6th place with a total of $176m and Fu Baoshi was 9th. The younger generation of Chinese artists is now imposing itself even more forcefully that their older counterparts: More than half of the 2010 global Top 10 of Contemporary artists are Chinese (Zeng Fanzhi, Chen Yifei, Wang Yidong, Zhang Xiaogang, Liu Xiaodong and Liu Ye) compared with just three Americans (Basquiat, Koons, and Prince)*.
The heart of the market now beats in Beijing, Hong Kong and Shanghai, the new driving hubs of the global art market. In 2010 Sotheby’s Hong Kong revenue amounted for 2%. At the same time, Christie’s 2010 Hong Kong total was 2,5% and China’s big 4 annual revenues were: Poly International (7,4%), China Guardian (5,32%), Beijing Council (2,07%), Hanhai Art Auction in Beijing (2,74%)*.
Not only has China’s economic strength (second global power in 2010) boosted its art market and projected its culture around the world, but China’s art sector has benefited from the support of its government and of Chinese collectors who are as patriotic as they are prompt to invest. China has understood the Power of Art in the history of nations. In addition, the number of auction records for Chinese artworks is bound to increase as the number of Chinese billionaires rises by 20% per year through 2014 vs. 5.6% p.a. for the rest of the planet.
* Extracts from Artprice art market report 2010, freely downloadable starting 5th April 2011 at www.artprice.com in English, French, Chinese, German, Spanish, Italian
Source: http://www.artprice.com ©1987-2011 thierry Ehrmann
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